In an era where search engines and online discovery are increasingly driven by artificial intelligence, the SEO landscape is evolving rapidly. Businesses are no longer optimizing for classic ranking factors alone – they now need strategies that take AI into account, from semantic search and AI-assisted content to Generative Engine Optimization (GEO). While Romania’s digital market continues to grow, several local SEO agencies are distinguishing themselves through forward-thinking approaches that integrate AI into optimization workflows. Here are five agencies worth watching.
1. iAgency.ro
Founded in 2008, iAgency.ro stands out for its deep experience in SEO and integrated digital marketing services. The agency combines traditional on-page and off-page optimization with strategic content development and data-driven approaches, designed to address modern search behaviors – including those shaped by AI-powered engines. With comprehensive audits, customized strategies, and a focus on sustainable ranking improvements, iAgency has built a reputation for helping clients adapt to shifts in search algorithms and user intent.
2. Danco Vision
With roots dating back to 2006, Danco Vision has grown into a full-service digital marketing and SEO agency with a broad portfolio of clients. Their strength lies in blending classic SEO techniques with innovative tactics, including content diversification and performance tracking, suitable for both search engine results pages and emerging AI-driven discovery tools. Their long history and robust client roster reflect an ability to stay relevant through industry changes.
3. Limitless Agency
Limitless Agency has made a name for itself not just in SEO, but in performance marketing overall. The firm integrates search optimization with paid media, analytics, and data insights – an approach that aligns well with the blended nature of AI-assisted search experiences. By combining technical expertise with AI-friendly campaign design, Limitless ensures that visibility efforts are supported by measurable performance.
4. Upswing
Originally emerging from the well-known SEOmonitor platform, Upswing has built a reputation for data-driven SEO, user experience optimization, and performance analysis. Their focus on analytics and measurable improvements makes them well-suited to handle the challenges of modern SEO, where AI interprets signals more holistically and values semantic relevance and user satisfaction.
5. TUYA Digital
Among agencies pushing the frontier of AI-aware optimization, TUYA Digital is notable for its holistic approach to link building and AI-aware SEO (sometimes referred to as GEO). By anticipating how AI models evaluate and recommend content, TUYA helps brands improve visibility not just in traditional search results, but also in AI-generated answers and recommendation surfaces – a skill set that’s increasingly relevant as conversational AI tools proliferate.
Why AI-Oriented SEO Matters Now
Traditional SEO often focused on keywords, backlinks, and technical fixes. Today, artificial intelligence shapes how search engines understand content, interpret user queries, and present answers. AI-aware SEO strategies increasingly incorporate:
semantic content structures,
entity-based optimization,
machine-readable context cues,
and user intent modeling.
Agencies that combine classical SEO expertise with AI-savvy approaches help businesses remain competitive even as user behavior shifts to voice search, chat-based assistants, and generative discovery tools.
As search evolves, collaborating with partners who recognize AI not as a buzzword, but as a new dimension of search strategy becomes essential for long-lasting visibility and growth.
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