5 Social Media Platforms To Use in 2023

There are many social media platforms out there, with new ones appearing all the time. Social media can be a powerful tool for your business, and it can also be a great way to spend your free personal time.

While all of the platforms offer something to their audience, there are certain platforms that are more worth joining than others. These are the social media platforms to be using in 2023.

1. Twitter: The Bird App’s Still Kicking

Musk’s acquisition of Twitter has generated quite a lot of buzz around the platform, in the face of struggling finances and mass layoffs. On Twitter, your tweets are limited to 280 characters. You can add on tweets and link them up (called a thread) but as you can probably tell – the app is geared towards concise statements.

Twitter’s the original ‘short-form’ app. Centered around brevity and relevance, you can expect to find relevant news on Twitter much quicker than most other people. When a story worth knowing breaks, it breaks on Twitter first.

Even for businesses, it is a powerful tool. Allowing companies to engage with their audience in real-time, it promotes a loyal user base and helps to differentiate your brand from its competitors to a greater degree than used to be possible.

Whether personally or professionally, you’d be remiss to avoid the platform completely. Keep in mind that due to the nature of the app, you can quickly fall into an ‘echo chamber’ of opinion. To avoid this, try to be following new people regularly to ensure that your timeline remains relatively unbiased.

2. Quora: Ask The Right Questions To The Right People

Quora has been an underrated platform ever since its inception. On Quora, you can ask questions about any topic and other users will answer. These users will vary in terms of their credentials, knowledge, and experience, but they will provide answers to their best ability.

There is a huge mix of people on the platform. While some answers may be incorrect or vague, some will be insightful and educative.

Anyone can answer questions, which means you can too. Drop in to the relevant communities you have experience in and start answering people’s questions. You can put as much effort into these as you want, but keep in mind that the better answers you give the more you will grow on the platform.

Quora can be used as a fun, personal platform for you to learn on, or it can be used as a tool to grow your professional authority. It’s completely up to you.

The lack of invasive ads and ease-of-use makes Quora one of the best platforms for you to use in 2023.

3. TikTok: None Of Us Are Getting Out Of Downloading It

TikTok has rocketed ahead in popularity since 2019 and it’s made the platform pretty much inescapable in 2023 for the everyday internet user.

So popular is the platform that you will have come across hundreds of TikTok videos reposted on other platforms. For a while in 2022, all other social media platforms were was a vessel for TikTok videos to reach even more people.

Funny dancing videos, short comedy skits, or concise business advice – you’ve got it all on TikTok. The short-form video nature of the platform will have you watching, laughing, and learning for hours.

The organic reach of the platform is next-to-none. Its algorithm is one of the best around, heavily focused on geotagging to connect you to your local creators. Whether you use social media personally, professionally, or both, there’s proving to be a shortage of reasons why you wouldn’t use TikTok in 2023.

4. LinkedIn: It’s Professional Facebook. Or Just IS Facebook.

LinkedIn is actually one of the oldest social media platforms around, but it’s only in recent years that it’s become more popular.

LinkedIn is a professional social media platform, used for gaining a job, hiring someone for your company, networking with other professionals in your industry, and growing your personal brand.

The best way to think of LinkedIn is as ‘professional Facebook’. Apply everything you know and do on the FB platform to LI, but with the filter of ‘professional’, and you’ll be golden.

Recounting work stories, sharing your professional achievements, reflecting on professional setbacks – all of this is now shareable in a natural, non-judged way thanks to LinkedIn. Many creators think nothing of sharing things about their personal lives, so don’t feel constricted in what you can share, just make sure you’re comfortable with it. With recession and mass layoffs on the cards for 2023, you’ll be doing yourself a favour if you get busy growing your profile on LinkedIn ready for that.

5. Instagram: It Might Be On The Comeback?

Instagram was once the most popular social media platform on the web, but this has not been the case for a while now.

An image and video-based platform, you can share snaps of your latest holiday, a selfie featuring your brand new haircut, or even educational content such as infographics and carousels.

Instagram is still worth using in 2023 either personally or professionally. It’s not as easy to grow on the platform as it used to be, but there is still lots of great content to enjoy.

As time goes on and Instagram looks to compete with TikTok more, you can expect there to be creator-friendly changes rolled out onto the platform.

Improve Your Social Media Presence With These Platforms In 2023

Social media platforms are going through a strange time in 2023, as new competitors appear and the global culture towards these platforms changes. Users are becoming much more vocal of what they want from platforms, and platforms are being forced to listen as users prove they can take their custom elsewhere.

By using these social media platforms in 2023, you’ll be much more engaged online and who knows, you may even find that you grow your personal/company brand through it.

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